发信人: tao_wong(up2u)
整理人: jasminwen(2003-06-12 14:49:25), 站内信件
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Knott的书还了,不记得书名了。所以你要么改文章里面的内容,要么把那段话当自己的处理了:)
References:
1, Doyle P. (1998, 2nded.) Marketing Management and Strategy, Prentice Hall, U.K.
2, Kotler P. (2000, Millennium ed.), Marketing Management, Prentice Hall, U.S.A
3, McLaney E. and Atrill P. (1999), Accounting: An Introduction, Prentice Hall, U.K.
4, Mullins L.J. (1999, 5thed.) Management and Organizational Behaviour, Pitman, U.K
5, Nordhaus W.D. and Samuelson P.A. (1998, 16thed.), Economics, McGraw-Hill, U.S.A
6, Porter M.E. (1980), Competitive Strategy, The Free Press, U.S.A
7, Smith P.R. (1993, 2nded.), Marketing Communication, Kogan Page, U.S.A
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