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重庆大学经济与工商管理学院
2003－2004第一学期硕士生《电子商务》
Electronic Commerce Course
一、Course Purpose/Objectives
This course is designed to familiarize individuals with current and emerging electronic commerce technologies using the Internet. Topics include Internet technology for business advantage, managing electronic commerce funds transfer, reinventing the future of business through electronic commerce, business opportunities in electronic commerce, electronic commerce Web site design, social, political and ethical issues associated with electronic commerce, and business plans for technology ventures.
The purpose of this course is to educate a new generation of managers, planners, analysts, and programmers of the realities and potential for electronic commerce.
二、Content
PART I: Introduction
1: Introduction to Electronic Commerce
2: Technology Infrastructure: The Internet and the World Wide Web
PART II: Business Strategies for Electronic Commerce
3: Selling and Auctions on the Web: Revenue Models and Building a Web Presence
4: Marketing on the Web
5: Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
6: The Environment of Electronic Commerce: International Legal, Ethical, and Tax Issues
Part III: Technologies for Electronic Commerce
7: Security Threats and Implementing for Electronic Commerce
8: Payment Systems for Electronic Commerce
Part IV: Integration
9: Planning for Electronic Commerce
三、Classroom and time
ROOM 209 (ceba building) 19:00－22:00 MONDAY （week 11－19）
四、Textbook
Gary P. Schneider Electronic Commerce（Fourth Edition ） Course Technology
五、Reference book
Efraim Turban Electronic Commerce 2002, 2/e Prentice-Hall, Inc.
邵兵家《电子商务概论》 2003.8 高等教育出版社
六、Files
Presentation （PPT download）
Name list and group (download) 2003.11.18
techingscore (download) 2003.12.29
七、Guestbook and BBS
please! Enter1 Enter2
2003年12月29日
[email protected]
上文不包括超级连接，全文摘录自：http://cn-emba.cq118.com/ebmaster/，欢迎浏览。
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