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上海伽曼吉产业发展有限公司(GamEdge)今天正式向媒体宣布，该公司已与法国维旺迪（Vivendi Universal Games）、美国暴雪娱乐（Blizzard Entertainment）签订关于暴雪娱乐（Blizzard Entertainment）魔兽争霸系列游戏的周边商品授权合作协议，自即日起，上海伽曼吉产业发展有限公司将在充分尊重暴雪娱乐（Blizzard Entertainment）的知识产权的基础上负责中国区域(不包括香港、澳门、台湾)魔兽争霸系列游戏周边商品的设计、制造和销售，并将与法国维旺迪（Vivendi Universal Games）和美国暴雪娱乐（Blizzard Entertainment）一起维护与此相关的一切受法律保护的权益。
法国维旺迪集团（Vivendi Universal）是全球最大的娱乐传媒集团之一，下属拥有环球音乐公司及多家国际知名的游戏软件公司。维旺迪环球游戏公司在北美共拥有五处分公司，它们分别为：暴雪娱乐（Blizzard Entertainment）、雪乐山娱乐（SIERRA）、环球互动(Universal Interactive)、黑色标记（Black Label）和合作发行集团（Partner Publishing Group）公司。
美国暴雪娱乐（BLIZZARD ENTERTAINMENT）是一家全球著名的游戏软件开发公司，在游戏开发领域取得了令人敬仰的成就，其开发的《星际争霸》、《暗黑破坏神》、《魔兽争霸》系列游戏均成为游戏领域的经典，在全球拥有众多玩家。
上海伽曼吉产业发展有限公司（GAMEDGE）是一家专门致力于经典游戏的周边商品设计、制造和销售的专业公司，公司具有自己强大的设计中心、制造工厂、销售渠道以及一支高水平的管理团队。公司立志于成为全球知名的游戏周边商品和服务的提供商，把游戏的文化融入时尚，实现“每个人都是游戏的人”的游戏文化理念。
“让魔兽的世界更精彩！”推广活动即将展开，第一批魔兽争霸主题周边商品将于2003年10月面向中国玩家正式限量发行，从即日起开始预定，官方网站：www.gamedge.net, 预定电话：021－64687031，64687792。
GamEdge Licensed as Blizzard’s Official Merchandise Partner
SHANGHAI, SEPTEMBER 28, 2003 - GamEdge Industry Development (Shanghai) Co., Ltd (GamEdge) announced today the signing of the WarCraft merchandise licensing agreement with Vivendi Universal Games (VUG) and Blizzard Entertainment (Blizzard). GamEdge has been granted the license to design, manufacture and distribute WarCraft merchandises in mainland China (excluding Hong Kong, Macau, and Taiwan) upon a full compliance with VUG and Blizzard’s IP and brand requirements. GamEdge will work with VUG and Blizzard together to protect all the legal rights related to this merchandise license in mainland China.
The promotional campaign named as “Let the WarCraft world be more fantastic” will start soon with the first batch of merchandises to be offered to the Chinese market in this October. The fans are welcome to pre-order from GamEdge’s official website, www.gamedge.net, or by calling 021-64687031, 64687792.
About VUG
Headquartered in New York, Vivendi Universal Games (www.vugames.com) is a global leader in multi-platform interactive entertainment. A leading publisher of PC, console and online-based interactive content, Vivendi Universal Games' portfolio of development studios includes Black Label Games, Blizzard Entertainment, Coktel, Fox Interactive, Knowledge Adventure, NDA Productions, Sierra Entertainment and Universal Interactive. Through its Partner Publishing Group, Vivendi Universal Games also co-publishes and/or distributes interactive products for a number of strategic partners, including Crave Entertainment, Interplay, Majesco, Mythic Entertainment and Simon & Schuster, among others.
About Blizzard
Best known for blockbuster hits including the Warcraft?, StarCraft, and Diablo? series, Blizzard Entertainment (www.blizzard.com), a division of Vivendi Universal Games, is a premier developer and publisher of entertainment software renowned for creating many of the industry’s most critically acclaimed games. Blizzard’s track record includes eight #1-selling games and multiple Game of the Year awards. The company’s free Internet gaming service Battle.net? reigns as the largest in the world, with millions of active users.
About GamEdge
GanEdge is dedicated to the design, manufacturing and distribution of the merchandises for the classic games, with own design center, factories, distribution channel and a strong management team. With a vision of becoming a globally referenced game merchandise and service provider, the company strives hard to integrate the elements from the game culture into fashion and realize the dream of “Everyone Be Homo Ludens”. 
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